There are jerseys you wear. And then there are jerseys you admire. Concept jerseys belong to that second category: creations that don’t exist in official locker rooms, that will never be worn by a scorer at the Bernabéu or a goalkeeper at Anfield, but that capture something true about a club, a city, an identity.
194 references. That’s the size of this collection. Each piece is a proposal, an alternative vision of what could have been — or what should be — a team’s jersey. Passionate graphic designers, often fans themselves, who decide the next kit deserved better.
When design goes beyond the pitch
The concept jersey is not a copy. Nor is it a disconnected fantasy. It’s a dialogue with a club’s history. Take a shirt imagining the Blaugrana in a slate color scheme inspired by the streets of Barcelona, or a Liverpool Reds jersey that plays on the blood-red origins and modernist typography. The fan immediately recognizes the DNA. But something hits differently.
Purists sometimes see these creations as a betrayal. Others see exactly the opposite: a freer tribute, less constrained by the commercial imperatives of sportswear brands. A jersey that dares to do what Nike or Adidas will never sign off on.
A collection covering world soccer
From the Arsenal Gunners to AC Milan’s Rossoneri, from Real Madrid’s Merengues to Bayern Munich’s Bavarians. The big clubs rub shoulders with more niche teams, revisited national teams, legendary squads whose kits we imagine could have been in another era. Some concept jerseys are inspired by a specific season, a title won, or a mythical stadium. Others are completely invented.
What you’ll find in these creations
The best examples in this collection share a few characteristics:
A strong anchor in the heraldic colors of the club or nation
Typographic and graphic details that tell a story
A well-crafted fit, designed to be worn off the pitch as well as on it
References to history: founding, achievements, rivalries
A balance between nostalgia and contemporary visual language
Concept jerseys: collecting differently
Wearing a concept jersey is about showing a sensibility. That of the fan who knows their club beyond transfers and weekend results. That of the curious observer who sees soccer as a cultural, almost graphic object.
These jerseys often get a reaction. On the street, in a bar before a match, in the stands. “What’s that?” becomes the best conversation starter.
The entire collection is available with delivery within France in 3 to 5 business days. Each order is carefully prepared from our warehouse, so your jersey arrives in impeccable condition — ready to be framed or worn, depending on your mood.
There are jerseys you wear. And then there are jerseys you admire. Concept jerseys belong to that second category: creations that don't exist in official locker rooms, that will never be worn by a scorer at the Bernabéu or a goalkeeper at Anfield, but that capture something true about a club, a city, an identity.
194 references. That's the size of this collection. Each piece is a proposal, an alternative vision of what could have been — or what should be — a team's jersey. Passionate graphic designers, often fans themselves, who decide the next kit deserved better.
When design goes beyond the pitch
The concept jersey is not a copy. Nor is it a disconnected fantasy. It's a dialogue with a club's history. Take a shirt imagining the Blaugrana in a slate color scheme inspired by the streets of Barcelona, or a Liverpool Reds jersey that plays on the blood-red origins and modernist typography. The fan immediately recognizes the DNA. But something hits differently.
Purists sometimes see these creations as a betrayal. Others see exactly the opposite: a freer tribute, less constrained by the commercial imperatives of sportswear brands. A jersey that dares to do what Nike or Adidas will never sign off on.
A collection covering world soccer
From the Arsenal Gunners to AC Milan's Rossoneri, from Real Madrid's Merengues to Bayern Munich's Bavarians. The big clubs rub shoulders with more niche teams, revisited national teams, legendary squads whose kits we imagine could have been in another era. Some concept jerseys are inspired by a specific season, a title won, or a mythical stadium. Others are completely invented.
What you'll find in these creations
The best examples in this collection share a few characteristics:
A strong anchor in the heraldic colors of the club or nation
Typographic and graphic details that tell a story
A well-crafted fit, designed to be worn off the pitch as well as on it
References to history: founding, achievements, rivalries
A balance between nostalgia and contemporary visual language
Concept jerseys: collecting differently
Wearing a concept jersey is about showing a sensibility. That of the fan who knows their club beyond transfers and weekend results. That of the curious observer who sees soccer as a cultural, almost graphic object.
These jerseys often get a reaction. On the street, in a bar before a match, in the stands. "What's that?" becomes the best conversation starter.
The entire collection is available with delivery within France in 3 to 5 business days. Each order is carefully prepared from our warehouse, so your jersey arrives in impeccable condition — ready to be framed or worn, depending on your mood.
-5€
Sur ta 1ère commande
Club VIP
Inscris-toi pour appliquer la réduction à ton panier et rejoins le club pour choper nos nouveaux maillots en avant-première.
